All Saints FW 12 Campaign


I am a sucker for All Saints and I may be one of the only people ready for the SoCal summer to be over so I can get into my Fall wardrobe....many pieces I hope will be coming from the All Saints FW12 Collection.  Newly appointed Chief Creative Office Wil Beedle is taking the brand in a new direction and I am totally on board.  Originally the head of the men's design team Beedle now also oversees the women's collection and is bringing along his clean lines and smart tailoring.  Slim graphic skirts, sleek tailored coats and handbag must have's!!!  Gentlemen you are not being left behind, Beedle has given the men's collection a fresh Scandinavian feel with modern tailoring, beautiful fabrics and new takes on the mandatory leather jacket.

He is launching his new role and collection with an inspiring group of creatives to help give the brand a diverse face.  The FW12 campaign follows the likes of model Tony Ward (yes please), Dazed and Confused editor Stuart Hammond, ballerina Vita Kan and musical duo Alpines on their All Saints fashion journey as seen in the rad video below.  I love everything about this fresh new vibe.....now I just have to narrow down my shopping wish list.  I will start with the biker mini skirt and the Oxblood motorycle jacket....I may love the new tailoring but I am still a rock n' roll girl at heart :)


Well, hello Mr Tony Ward

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